Matching the words AT&T with unboxing has historically never been good, but it seems that somebody finally got the memo. For years the whole concept of an unboxing experience has been ignored by AT&T, and for reasons I’ve never understood. That first impression of any expensive product is everything, and we’re glad to see things continue to change for a device this important.

The new Samsung Galaxy S7 is probably one of the most anticipated phones of the year, and this time it’s not just marketing hype. Watch our full unboxing video as we go through our initial experience.

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