Galaxy S7 pre-orders totally killed it in Europe, S7 Edge proves more popular than flat model
Should you be more excited about the just-released Samsung Galaxy S7 and S7 Edge than their spring 2015-launched predecessors? That’s extremely hard to say. On one hand, the new flagships look pretty much identical to the S6 and S6 Edge, which is rarely a good thing.
But on the other, their designs remain knockouts, and both water resistance and microSD support are brought back from the dead at no additional costs, with free Gear VRs and various promos further sweetening the deals.
Ergo, we were a little surprised to hear Korean pre-order sales fell below expectations, though on a global scale, the company’s mobile division commander claimed the exact opposite. And now, Samsung Netherlands shares some interesting and encouraging numbers for the whole of Europe, where the GS7 and S7 Edge reportedly made big waves these past few weeks.
Specifically, the two apparently racked up 2.5 times greater pre-order scores than the Galaxy S6 and S6 Edge on the old continent, the latter of which were themselves said to outsell the S5 this time last year. That early momentum was quickly lost, and Samsung had to come out with an S6 Edge+ in the fall to try to boost its overall profits for the umpteenth year in a row.
No S7 Edge+ is planned in 2016, rumor has it, and that’s because there are plenty of Galaxy S7 Edge units to go around off the bat. We’re yet to hear of any production difficulties, despite the dual-curved 5.5-inch variant accounting for 61 percent of European pre-orders placed for the high-end duo.
Bottom line, the S7 and S7 Edge are off to a great start, but it remains to be seen how long they’ll be able to keep the customer enthusiasm going.