Is it starting to get a little uncanny the way LG’s G5 launch overlaps with Samsung’s Galaxy S7 launch? We’re not talking about anything so basic as both events falling on this coming Sunday, nor the phones running some of the same silicon – but as we learn more and more about what these companies have planned for their respective announcements, the similarities are really becoming pronounced. Take the latest LG rumor, suggesting that the company could introduce the spherical LG 360 Cam – which sounds functionally identical to rumors of a Samsung Gear 360 camera. Now we’re looking at an already-teased G5 feature that may come to the GS7 as well, with the latter possibly picking up an always-on display of its own.
Last Tuesday we saw LG promote an always-on display for the G5, giving users at-a-glance access to the time and date, as well as recent notifications. At the time we wondered if Samsung might be planning something similar for its own flagship, not because there was any direct evidence connecting such an effort to the Galaxy S7, but as a result of seeing the company trademark the phrase “always on display.”
Now noted leaker Eldar Murtazin is stoking those fires, posting a message suggesting that one of the key ways the Galaxy S7 will make itself stand out from the Galaxy S6 is by delivering an information-packed always-on screen.
For many Samsung fans, we imagine this comes as great, if not tragically overdue news; especially with the company’s early embrace of OLED panels, why has it taken this long for a proper persistent notification feature? Was Samsung just holding things off until it needed to position the ability as a purchase-driving feature? We can’t wait to get all the details this Sunday.