Samsung Kicks-Off Series of Galaxy S IV Teaser Videos

We’ve got ten days to go until Samsung finally shares the Galaxy S IV with the world, and Samsung, not content to leave us anxiously awaiting the launch all alone, has a new teaser video out to help whet our appetites.

Last week we were talking about some comments from one of Apple’s old ad guys, who said that Apple was losing ground to companies like Samsung that made their commercials just as much about people, as opposed to mainly about products. That seems like an apt assessment to keep in mind now, as Samsung’s new teaser invites us to meet Jeremy, the little boy tasked with protecting the secret of the Galaxy S IV, without really showing us anything about the phone itself at all.

In fact, all we get to see of the GS4 is the otherworldly glow it gives off, with the Samsung Unpacked box serving as a Marsellus Wallace’s briefcase of sorts. Ultimately, it’s not about the phone at all – it’s about the hype, and getting us thinking about the launch.

From the looks of things, Samsung intends to make this a series of videos, so you can bet that over the next several days we’ll be seeing more of little Jeremy and learn if lives up to the responsibilities of his task, safeguarding the Galaxy S IV.

Source: Samsung (YouTube)
Via: BGR

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!