It was only a matter of time, and postponing the heartbreaking but inevitable move on the off chance Samsung could prove all of those new incidents were someone else’s fault would have just harmed one of the world’s most valuable brands even more in the long haul.
This way, at least the Korean tech giant can preserve a shred of dignity, hoping disgruntled customers will keep in mind their safety was cherished (in part) next spring, when the Galaxy S8 shall arrive to downplay the shame and lessen the colossal financial deficit of the Note 7.
While the official press release announcing the end is still not out, Samsung has reached out to several publications with brief admissions of a “permanent” production halt. Customer safety is yet again cited as the company’s “highest priority”, although back when the initial launch was rushed to beat the “boring” iPhone 7 to the punch, the OEM clearly put profits first.
A more rigorous quality check on the heels of the early September global recall would have probably also gone a long way in evading further embarrassment and (rightful) criticism, but it’s all over now, so we’d rather focus on what comes next than dwell in the past. Maybe remote deactivation of any Galaxy Note 7 left in circulation? Some form of compensation, especially for folks that waited twice to get the hazardous phablet? A wider Galaxy C9 rollout? Fingers crossed!