With Apple’s latest “Shot on iPhone” publicity spot perfectly appealing to the soft, poetry-loving side of mobile consumers around the world, Samsung is left needing to resort to light-hearted humor, celebrity cameos and, well, weirdness in one of the first official Galaxy Note 7 ads.
Luckily, that’s exactly where the Korean tech giant’s marketing department typically excels, and this American patriotism-evoking 90-second clip is no exception.
At first, it may feel like Austrian – German two-time Oscar-winning actor Christoph Waltz brazenly pokes fun at contemporary US society and culture, seeing as how multitasking has essentially become regular tasking, competition knows no bounds or sense anymore, and the obsessive race to “do more” yields mediocre results.
But as it turns out, the “Inglourious Basterds” and “Django Unchained” star doesn’t understand Americans, deep down desiring nothing more but to pursue his own American dream and “tireless ambition.”
What’s that got to do with the Galaxy Note 7, you wonder? Well, this is the phone to choose if you want to work hard while hardly working. And it’s got a great camera. Samsung Pay support, too. Water-resistant exterior! Gear Fit 2 compatibility! It’s all there, in between goofy instances of Waltz in various disguises, doing accents, and just generally chewing scenery, as he always tends to.