Samsung probably missed the optimal window for announcing its latest additions to the mid-range Galaxy J smartphone family, as the J5 (2016) and especially the J7 (2016) garnered decent buzz at one point in the rumor mill.

But in recent weeks, the hype slowly waned, and so ultimately, the world-leading Korean OEM decided to go with a simple, quiet, low-key introduction of the two devices on the company’s official Chinese website.

Most of the specifications stopped being a secret weeks or even months ago, but what we didn’t expect was seeing the rear-facing cameras flanked by LED flashes and… boring speakers. Drat, we really thought those were laser autofocus photography augmentations.

On the bright side, the Samsung Galaxy J7 (2016) does look like a healthy upgrade over last year’s J7 all in all, with 3GB RAM instead of 1.5, a sharp 5.5-inch Full HD display in tow, octa-core 1.6GHz processor (Exynos 7870?) under the hood, and a 3,300 mAh battery in charge of keeping the lights on.

Unfortunately, the pre-loaded Android iteration isn’t listed, which seems like tacit confirmation of 5.1 Lollipop, and design-wise, we can’t say we notice a great deal of distinctions between the 2016 and 2015 J7.

Galaxy J5 2016

The same goes for the Galaxy J5 (2016), the sequel to one of Samsung’s most surprising box-office hits of last year, which looks eerily familiar, probably runs Lollipop, and doesn’t change much in terms of specs.

You get 13 and 5MP cameras (both with LED flash), 2GB RAM, a quad-core 1.2GHz SoC, 5.2-inch 720p screen, 3,100 mAh battery, 4G LTE connectivity, and 16GB expandable storage.

There are no words on pricing yet, not even for China, and we don’t know whether the two new J-series products will ever make it to Western shores. Most likely, but we can’t be sure of anything.

Sources: Samsung China (1), (2)

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