A rousing launch in China has us curious as to whether the Samsung Galaxy A-series phones (particularly the A9) will make it to US shores soon. Perhaps an English-lanugage TV commercial will change “whether” to when?” And also, “why?” Seriously, why? Why? Why? Y? Those are the questions of our time as Samsung poses them ad nauseam.
We can only discern one model being highlighted at the end-plate of the commercial and it does not look like the six-inch monster that is the Galaxy A9, perhaps closer to an A5 if anything.
We could see a different approach from Samsung in hitting the Western mid-range markets, Europe being one of the first. And given the bajillion different names Samsung cooks up for those types of devices — seriously, Grand? Grand On? Grand Prime? — we think it’s a move that would make sense.
That’s just our suggestion at this point. All we can tell is that we may see at least one Galaxy A device debuting around these parts soon, possibly at CES 2016. We just hope we’re not only getting the A3.
Whichever ad agency Samsung contracted with to create this commercial, it may have had the HTC “You” spot from 2009 as a huge influence — heck, the tagline for the Samsung reel is “Exclusively for You.” But that one didn’t cast doubt on what we did with our phones (because WHY?).
A spot count of the mentions of “you” in HTC’s ad comes to 26. The “why” number for Samsung: 13.