Samsung’s supremacy over the smartphone market has quickly faded over the last couple of years. The company was China’s top smartphone vendor for a significant amount of time, and that leadership was taken away by Xiaomi last year. If you’re wondering how Samsung is doing lately with so many entry-level Galaxy phones in the market, you’d be amazed at how the tables have turned for the Korean giant.
The IDC has just provided its market share figures for Q4/2014, and Samsung is not second, nor third, nor even fourth place in the Chinese market share, but an unbelievable fifth with only 7.9% market share. Just to give you an idea, that’s a crazy 50% drop in market share when compared to the same quarter last year. The top player continues to be Xiaomi with 13.7%, followed by Apple with 12.3%, Huawei with 11%, and Lenovo with 9.5%. The Chinese market sold 107.5 million units during this period, representing a 2% growth in sales, so this doesn’t have anything to do with any sort of economic recession.
Samsung is planning a major comeback for 2015, and a lot of it will be shown at MWC 2015. We’ll keep an eye at what companies show us at the event.