Although global smartphone shipments reportedly grew around 9 percent between July and September 2015 over the previous quarter, from 305 million units to close to 333M, the market’s gold and silver manufacturer medalists somehow both lost steam.

Samsung dipped below a 25 percent slice of the pie, mostly due to lackluster box-office results in the low to mid-end segments, where Chinese rivals reign supreme. Of course, the Galaxy S6 duo (or should we say trio now?) also failed to recover after a mediocre sales start, and projected 2015 numbers for the series are down to 40 million copies.

Meanwhile, the Galaxy Note 5 might well reach the 10 mil milestone by the end of the year, which isn’t half bad, given its current distribution limitations. But it apparently won’t be enough to keep the overall business on an annual rise trajectory, with a never-before-seen 1 percent decline forecasted by TrendForce.

Q3 smartphone shipments

Despite launching the iPhone 6s on schedule, and standing out with innovative 3D Touch technology, Apple dropped from 15.4 percent market share in Q2 to 13.7 in Q3. Cupertino will likely rake in 223M+ sales for the entirety of 2015, up a remarkable 16 percent compared to 2014, but exceeding the “incredible overall shipment result of the iPhone 6” with the 6s and 6s Plus models “will be quite challenging.”

So, who exactly performed well over the year’s third quarter timeframe again? First and foremost, Huawei, which surged a full percentage point worldwide, and is now expected to crush internal targets, with 110 million smartphone shipments for 2015.

Q3 smartphone shipments Chinese brands

Xiaomi had a bittersweet three months, as the high-end, costly Mi Note series was unable to gain mainstream traction, though affordable Redmis should still help it grow by nearly 15 percent this year. Finally, Lenovo “did not stand out among its competitors”, yet it bizarrely boosted its quarterly share, to 5.7 percent, leaping to number five in the OEM ranks, and threatening Xiaomi’s spot immediately under the podium.

Source: TrendForce

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