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Just how popular is the new rose gold iPhone color option?

By Stephen Schenck September 25, 2015, 11:03 am

Apple’s new iPhone 6S and iPhone 6S Plus are finally here, and by all accounts, the manufacturer can expect to sell what works out to a metric buttload (aka north of 13 million units) of the smartphones just this weekend alone. But just what will the  breakdown of those sales look like? After all, between the size options, storage capacities, and now more color options than even before, users have a number of choices as to just which iPhone they’ll be taking home. We already saw that the new rose gold color was one of the first to hit shipping delays as pre-orders piled up, but how popular will it really end up being? We may not ever get an official number, but a new analyst note suggests it could account for an impressive number of pre-orders.


With both new iPhones available in rose gold, gold, silver, and space gray, an even distribution would have each color accounting for 25 percent of orders. Instead, Rose gold’s popularity is expected to fall up at something like 30 to 40 percent of the total.

Of course, as availability slips, we may see shoppers going with options that prove a little easier to pick up, even if that means turning to a backup color choice. Hopefully, by now Apple’s picked up on just how enamored consumers seem with their new iPhone color option, and will be delivering the stock to meet demand.

If you’re getting one of the new iPhones, which color did you go with and why? Let us know in the comments.

Source: Apple Insider


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