Just how popular is the new rose gold iPhone color option?

Apple’s new iPhone 6S and iPhone 6S Plus are finally here, and by all accounts, the manufacturer can expect to sell what works out to a metric buttload (aka north of 13 million units) of the smartphones just this weekend alone. But just what will the  breakdown of those sales look like? After all, between the size options, storage capacities, and now more color options than even before, users have a number of choices as to just which iPhone they’ll be taking home. We already saw that the new rose gold color was one of the first to hit shipping delays as pre-orders piled up, but how popular will it really end up being? We may not ever get an official number, but a new analyst note suggests it could account for an impressive number of pre-orders.

With both new iPhones available in rose gold, gold, silver, and space gray, an even distribution would have each color accounting for 25 percent of orders. Instead, Rose gold’s popularity is expected to fall up at something like 30 to 40 percent of the total.

Of course, as availability slips, we may see shoppers going with options that prove a little easier to pick up, even if that means turning to a backup color choice. Hopefully, by now Apple’s picked up on just how enamored consumers seem with their new iPhone color option, and will be delivering the stock to meet demand.

If you’re getting one of the new iPhones, which color did you go with and why? Let us know in the comments.

Source: Apple Insider

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!