Well, this is confusing. Just days before almost certainly taking the wraps off a new family of respectable Android mid-rangers with relatively low price points in Taiwan, Asus decided to lightly refresh the original Zenfone Max in India.
As far as we know, a radically redesigned and upgraded Zenfone 3 Max is on its way to a number of markets, including “developed” ones in Europe and possibly North America too, but for some reason, Flipkart gets an interim model virtually identical on the outside to the first-gen battery powerhouse.
Under the hood, this “new” Asus Zenfone Max delivers octa-core Snapdragon 615 processing muscle in lieu of quad SD410, 1 gig of RAM atop the initial 2GB count, 32GB storage space, plus Android 6.0 Marshmallow taking Lollipop’s place on the software side of things.
Essentially all else appears to stay the same, from the “luxurious leather pattern rear cover” and “metal-effect bezel” to 13 and 5MP cameras, the less and less satisfactory 5.5-inch 720p display, and microSD support.
You obviously also get the prime selling point of last year’s Zenfone Max, namely a “monstrous” 5,000 mAh battery, capable of lasting a whopping 3 days of (moderate) use between charges, as well as juice up other devices in need like a bona fide power bank.
But the very reason of the rehashed phone’s existence is its pretty compelling pricing structure. A top-of-the-line 3GB RAM/32GB ROM variant costs 13,000 rupees ($190, give or take), while renouncing a gig of memory and retaining the digital hoarding room and SD615 SoC sets you back Rs. 10,000 ($150). Not too shabby!