The second quarter of every year has never been a good month for Apple Market share due to various factors. On one hand people are already waiting for the next iPhone, and on another, major competitors like Samsung’s latest Galaxy are gaining traction. This year things seem to have changed though, and we get some solid data to back it up.
Kantar has just launched its survey data for smartphone marketshare, and even though the Android growth is normal for this period, it’s curious to note that Android actually lost market share to the iPhone in some European markets and Australia. China is the biggest shocker, where Apple grew 7% and Android lost almost the same amount. The larger size of the iPhone is clearly still making some damage, even at a time when it traditionally declines in favor of competitors.
It’s hard to predict if the iPhone 6s and iPhone 6s Plus will be good enough to help Apple keep this momentum, but we should know more later this year.