Poor iPad sales are reportedly affecting the supply chain
Just as Apple recently published record fourth quarter results, with profits north of $11B, DigiTimes is reporting on that the Cupertino-based company is seeing a decline for iPad sales. The report refers to “small-size iPad products”, which means that we’re talking about the iPad mini 2 and iPad mini 4, the only small-sized iPads available on Apple’s current line-up.
According to the report, sales of the aforementioned tablets have been slow, and, as a direct effect, manufacturers in the supply chain are struggling. The information, as usual, is based on input from unnamed sources which claim that one such supply chain manufacturer, the Taiwan-based Coretronic — maker of backlight units (BLU) for Apple — is not doing well at all.
In addition to closing one of its subsidiaries in Nanjing, China — “reflecting a serious setback of its orders”, claim said sources — the company has also reportedly slimmed down its work force at two of its Taiwan-based plants.
Apple, the leading tablet vendor on the global market, isn’t going to see, according to sources, an increase in sales with the new iPad mini 4; the report claims that it will manage to only achieve medium sales performance due to the fact that it brings little changes and “few modifications” over the previous model.