Poor iPad sales are reportedly affecting the supply chain

Just as Apple recently published record fourth quarter results, with profits north of $11B, DigiTimes is reporting on that the Cupertino-based company is seeing a decline for iPad sales. The report refers to “small-size iPad products”, which means that we’re talking about the iPad mini 2 and iPad mini 4, the only small-sized iPads available on Apple’s current line-up.

According to the report, sales of the aforementioned tablets have been slow, and, as a direct effect, manufacturers in the supply chain are struggling. The information, as usual, is based on input from unnamed sources which claim that one such supply chain manufacturer, the Taiwan-based Coretronic — maker of backlight units (BLU) for Apple — is not doing well at all.

In addition to closing one of its subsidiaries in Nanjing, China — “reflecting a serious setback of its orders”, claim said sources — the company has also reportedly slimmed down its work force at two of its Taiwan-based plants.

Apple, the leading tablet vendor on the global market, isn’t going to see, according to sources, an increase in sales with the new iPad mini 4; the report claims that it will manage to only achieve medium sales performance due to the fact that it brings little changes and “few modifications” over the previous model.

Source: DigiTimes

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Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.