Today’s Google I/O news isn’t just about new user-focused features, or the changes coming in Android M – this is a developer event, after all. That means plenty of updates about coding, content delivery, and how apps are sold. Google just shared some news on that latter point, announcing some of the rumored changes we heard could be coming to Play Store listings.
Developers will be able to play with text and graphics in their app listings, getting feedback from Google on what’s working best for attracting users and convincing them to download apps.
We’ll also see new ways for developers to make themselves more prominent, letting users know about who they are and what they do with the introduction of custom dev home pages within the Play Store.
We’ll also see changes to the way ads are delivered, with apps getting smarter about what ad content they display based on user input. For instance, games may target different ads at users based on how well they’re playing.