Everybody got a new phablet for the holidays: small screens are so over
If you’ve been using a smartphone for several years, you’ve no doubt noticed an undeniable trend: our phones are getting bigger, bigger, and bigger. It wasn’t that long ago when we were looking at the five-inch Dell Streak 5 and saw it as some impossibly large monstrosity, yet here we are nearly in 2016 and you’d be hard-pressed to buy a new flagship-level handset with a screen that’s the Streak’s size or smaller. This holiday season, the public’s love for big-screen devices continued unchecked, with activations of phablet-class devices hitting their highest share in years.
Flurry’s been doing some analysis of its recent ad data, and the company saw a big uptick in the presence of new devices with big phablet-sized screens. Two years back, such models only accounted for something like four percent of new devices in use, while this holiday season they’ve rocketed past one quarter, coming in with twenty-seven percent of the market.
Unsurprisingly, new tablet use has dropped off over the years, as users get their large-screen fix from phablets (with the added bonus of cellular connectivity).
Despite the availability of iPhone Plus models, phablet preference appears to be a strongly Android phenomenon, with a solid half of new Android device usage occurring on such models; on iOS, that number’s a mere 12 percent.
Even if you’ve still got a soft spot for smaller phones, don’t expect this trend to end soon; with what we’ve heard about next year’s flagships, phablets will remain the rule – rather than the exception – for some time to come.