Pebble’s been counting down to its big news since last week, and rumors were quick to suggest that this countdown would give way to the announcement of a new color-screened model. Yesterday we checked out a render that seemed to reveal just such a smartwatch, but is this what we’d actually get? Zero-hour is upon us, and it looks like the rumors were right on the money, as Pebble unveils its first wearable with a color display, the Pebble Time.

Just as we heard suggested late last week, the Pebble Time uses a low-power color e-ink display instead of the sort of LCD or OLED panel we usually find on smartwatches. Even with the addition of color, Pebble says we should be looking at battery life that stretches as far as seven days between charges.

While the sizable bezels of yesterday’s render are indeed present, the Pebble Time does manage to slim some things down compared to previous models, coming in some 20 percent thinner than the company’s first-gen smartwatch. There are also improvements to the band, making swapping it out for a custom design easy. Inclusion of a “smart accessory port” leaves the door open for hardware devs interested in bringing Pebble Time new capabilities through the addition of extra hardware sensors.

Also as expected, the new wearable introduces Pebble’s latest twist on its system software, sorting info chronologically and designed to provide at-a-glance access to data previously hidden within apps. As for apps, Pebble Time is compatible with all existing ones, as well as watchface designs.

Pebble intends to sell it’s new color smartwatch just like the monochrome model on which it made its name, by way of crowdfunding. Kickstarter backers will be able to score a Pebble Time in one of three colors by pledging about $160 to the project, with shipments expected to start heading out in May. If you hold out and wait to go the regular retail route, you’ll pay closer to $200.

Update: Pebble has already soared past its $500,000 Kickstarter goal, and is just about to hit $1M, only 30 minutes into the campaign.

Source: Pebble

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