We are reader supported. External links may earn us a commission.

Android

Getting limited access to Pandora Premium is now as easy as watching a 15-second ad

By Anton D. Nagy December 14, 2017, 12:00 pm

Internet radio is not as big now as a few years back, and even industry heavyweights like Pandora need to adapt to a constantly changing, increasingly competitive music streaming environment dominated by Spotify and Apple Music.

To that end, Pandora Premium was released earlier this year, reaching one million paying subscribers after a little over six months of unlimited on-demand service availability. Not a bad start for yet another such app, but Pandora is definitely gunning for an accelerated growth rate in the near future, considering its impressive reach.

There are more than 70 million people active each month on the company’s free and Plus service tiers, with the latter group spending only $5 a month, compared to $10 for a Premium listening product.

POCKETNOW VIDEO OF THE DAY

In a bid to entice as many of these users as possible to become high-paying customers, Pandora is today introducing a new type of ad-supported music playing experience. Instead of just getting access to radio stations built around favorite songs, artists and genres, you can now sample Pandora Premium’s full feature set in exchange for watching a 15-second commercial.

That’s right, unlocking a “premium” on-demand listening session requires no upfront payment whatsoever, although it’s unclear how long the free “session” will last. It’s not just one track from a massive library of roughly 40 million, that’s for sure, and Pandora’s Director of Product Management guarantees it’s “more than people expect.”

It probably depends on how often you try out the new sampling technique, but either way, it could be an effective strategy to drive those Premium numbers up and provide stiff Spotify competition. At least on iOS and Android phones, for starters.

Search

Latest Articles

iOS

Here's how the Apple iPod changed the world in 21 years

iPod was an industry-changing device at its time, and it had a massive impact on modern smartphones, and the way we listen to music. We take a last look at the now-discontinued Apple iPod and the history it leaves behind.

By Roland Udvarlaki May 11, 2022, 10:00 am
iOS

How to use Mic Modes in VOIP and FaceTime Calls

This guide will go over the steps you need to follow to activate one of the available Mic Mode settings on Apple Devices to begin using the feature and improve your calling experience.

By Aryan Suren May 10, 2022, 10:00 am
Phones

This iPhone 14 feature might urge users to upgrade

Until now, it appeared that iPhone 14 would only be a minor upgrade over the iPhone 13 series. However, a new leak suggests that the iPhone 14 will come with one feature that might urge users to upgrade.

By Sanuj Bhatia May 9, 2022, 5:00 am