Even though a lot of famous technology gurus, Steve Jobs included, considered that the whole concept of music streaming would never work as according to him, people want to “own their music”, lately the reality is different. Obviously at the time when Jobs said this, we didn’t even have 3G data speeds to make it possible, nor even smartphones. Today music streaming is a big thing, and if you’re guessing who owns it, the answers aren’t shocking.
New statistics for 2014 claim that Pandora still owns music streaming, which is logical given the fact that it’s one of the first services to focus on this, and that has actually survived. An interesting twist though, is that even though we expected Spotify to continue being third, it turns out that iTunes Radio has just taken third place. The article reads:
According to the 2014 edition of Edison’s annual audio report “The Infinite Dial”, Pandora remains the most popular music streaming service in the United States. 31 percent of those polled for the report stated to have used Pandora within the last month. That puts the ad-supported online radio healthily in front of iHeartRadio and iTunes Radio which were used by 9 and 8 percent of the respondents, respectively. Ranked fourth, Spotify was the first on-demand streaming service on the list with an adoption rate of 6 percent.
Obviously the future of these numbers is yet to be seen with Spotify’s recent changes, which have definitely made it a more attractive service. We’ll see how long can iTunes Radio stay on-top.