OPPO launches Realme brand, made in India for India

Chinese smartphone brand OPPO is redoubling its efforts in India by launching a brand operating entirely from within the subcontinent.

Realme will be focused entirely online and target a younger audience than its parent brand with products priced between Rs. 10,000 to Rs. 20,000 ($150 to $300). Amazon.in will handle sales while more than 500 OPPO service centers will stand ready to repair phones with a guaranteed one-hour repair for 90 percent of cases. The phones themselves will be made in India.

The project kicks off with the Realme 1, a phone yet to be fully described, launching May 15 on Amazon.in. But that “Diamond Black” look should leave some observers curious as to what’s going on.

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.