Taking a page from domestic arch-rival Huawei’s playbook, OPPO’s been constantly seizing the spotlight lately to gloat about various box-office achievements, both in general and specific to certain smartphone models.

Ranked fourth among the world’s top manufacturers in Q1 2016 by market research firm IC Insights, OPPO remarkably managed to dominate offline China sales for March and April. At the same time, the R9 totaled 180,000 orders in its first 24 hours up for grabs, while its international F1 Plus equivalent averaged one sale every 1.1 seconds since the March 17 launch.

“Blink and you’ll miss it”, the OEM exults in a fresh press release, adding up the numbers to broadcast the huge success of the OPPO F1 Plus thus far – 7 million units sold in a little under three months. That’s a million copies every 12 days or so, and close to 85,000K every single day. No wonder the company is expected to boost its overall scores by 54 percent year-on-year, from 50 million in 2015 to 77M for the whole of 2016.

“The engine of our growth has always been our focus on the product.” says Alen Wu, Marketing Director of the Mainland China Mobile Business department, adding “we listen to users, and bring them meticulously designed, top-quality products that they’ll truly love.”

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