OPPO F1 Plus helps OEM prevail in offline China sales in March
The threat posed by Huawei on Samsung and Apple in terms of global smartphone sales numbers is more real than ever, and Chinese manufacturers like Xiaomi and ZTE could well boost their Western awareness this year also.
But what about OPPO, which was a domestic standout in 2015, and sells many of its surprisingly solid budget-friendly Androids directly to customers outside of the Asian continent? Can the F1 Plus “selfie expert” put a further dent in iPhone 6s demand, as the OEM boldly claims?
Sounds unlikely, yet the Chinese R9 equivalent of the F1 Plus posted 180,000 opening-day sales on March 24, and reached an impressive 400K just 72 hours later. That was enough to propel OPPO to first place regionally in offline sales for the whole month of March, according to independent research firm Sino-MR, with exactly 13 percent market share.
Vivo closely followed in second, accounting for a robust 12.1 percent slice of the physical store-only pie, while Apple reportedly snatched the bronze medal. Samsung barely took fifth place, also behind Huawei, and Gionee and Honor, which is technically a Huawei sub-brand, wrapped up the top seven.
Quite a different classification than what Westerners might be used to, and OPPO’s somewhat unexpected domination is even stronger in the $385 – $465 range, where the R9, aka F1 Plus, contributed to a mind-blowing 49.2 percent share. Clearly, the 5.5-incher has what it takes to appeal to certain users, on a relatively tight budget, with a distinct passion for looking in the mirror.