OnePlus One sales hit 1.5M as sequel’s launch looms
This coming Monday, July 27, OnePlus is set to launch its second smartphone, the OnePlus 2. We’ve already seen a lot about what to expect from this handset, and weeks of spec teases have finally given way to some pics of actual hardware. But before the new OnePlus phone gets here, company cofounder Carl Pei is talking a little about the journey so far, and brings us up to date on OnePlus One sales performance.
As you may remember, last fall OnePlus gave itself a pretty ambitious sales target: having sold over 500,000 handsets already, the company wanted to bring that up to a cool million before the year was out. Ultimately, OnePlus didn’t quite hit that mark, but it still managed to move a lot a phones; according to Pei, by now OnePlus One sales are up around 1.5 million. By all accounts, that’s hugely ahead of even optimistic projections, and the success seems to have given OnePlus a new sense of confidence going into its follow-up effort.
Of course, it remains to be seen if the OnePlus 2 can recapture that same level of success, especially with word that it’s arriving at a higher price point than last year’s model. Will beefed-up specs and an improved user experience help shoppers justify the increase? We’ll be finding out shortly, and by Monday we expect to get full details on just how OnePlus 2 sales – invites and all – will commence.