What happens to a smartphone as it nears the one-year anniversary of its introduction? We start wondering when we’re going to see a follow-up? Sure, absolutely. Maybe get to see its manufacturer offer some big sales as it tries to clear out old stock? Sure, who doesn’t love a good deal? But one thing we’re not too used to seeing with a year-old phone is a price increase. Yet that’s just what OnePlus is up to; what’s going on?
Right now, if you’re buying the OnePlus One in Europe, you’ll pay just about 270 EUR for the phone’s 16GB edition, or more like 300 EUR for the 64GB model. Starting one week from now, on March 25, OnePlus is raising those prices to closer to 300 and 350 EUR, respectively.
OnePlus blames the falling value of the euro (above), and says that with pricing as it is currently, the company is actually selling the One at a loss – that this price increase is more an effort to break even than anything.
It sucks to hear, and OnePlus is quite apologetic about the increase, but that’s just the way it’s going to be. There will be an open sale next Tuesday that will give European shoppers their last chances to snag the One at those old prices before the new rates kick in. And while OnePlus doesn’t have any hard numbers just yet, it expects to make a separate announcement about pricing in India in the near future.