“In general, people aren’t comfortable with change”, said OnePlus‘ Design Lead on a recent blog post, where the company announced the new direction it is headed in terms of branding.

The company is not only introducing a new logo (below, old on the left, new on the right), but it also changes the way it conveys its Never Settle message (also below).

We know that our community loves our logo, so our objective was clear: retain the overall design while solving some of the issues we identified that would make our logo more accessible to more people.

OnePlus

While the typeface chances as well, there are still some elements that will remain the same, like the primary color palette, Never Settle tagline, and the spirit of the company and its policy.

You can find more details at the source link below.

Source: OnePlus

Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet. Contact: [email protected]
You May Also Like
OnePlus Band
OnePlus Band with AMOLED display, 2 weeks battery life goes official
Sensors onboard include blood oxygen sensor, three-axis accelerometer and gyroscope, and an optical heart-rate sensor.
WhatsApp
WhatsApp’s multi-device support feature gets closer to reality
WhatsApp 2.21.1.1 beta for Android includes a reference that suggests public testing of multi-device support.
OPPO Reno 5 Pro 5G
OPPO Reno5 Pro 5G goes global with India launch
The Enco X are priced at INR 9,990 ($136).