OnePlus starts selling … an iPhone case?

OnePlus is, first and foremost, a smartphone company, interested in shoppers like you purchasing its phones. But that hasn’t stopped the company from occasionally reaching out to other users, as well, like when we saw the manufacturer selling Google Cardboard headsets (for use with basically any Android around), or USB type-C cables (which would have been a great idea had it not been for those compatibility issues). But those were at least still very close to the company’s main phone-selling mission; they may have been compatible with additional phones, sure, but they also worked with OnePlus’s own hardware. With its latest effort, we can’t even say that much, and boy is it a weird one: OnePlus has just released a case for the iPhone 6S.

What the hell is OnePlus doing making iPhone cases? Well, that’s a fantastic question, and while OnePlus talks a bit about wanting to be the sort of good-guy smartphone firm that’s willing to help its friends out (even with no direct payoff), in many ways this isn’t just a case – it’s also a marketing ploy.

You see, for twenty dollars OnePlus won’t just send you a sandstone case ready to fit an iPhone 6 or 6S, but also a physical OnePlus invite card. That’s right: buy this new iPhone case, and you immediately secure your place to order a OnePlus X smartphone.

That invite card might even be a special one, and mixed in with the regular OnePlus X invites, the company is sending out cards redeemable for the premium ceramic edition of the phone, and even a few extra-special cards that entitle the holder to a full-on-free OnePlus X phone – not too shabby.

So is this just a dressed-up way for OnePlus to sell invites? Well, we could see it that way, or maybe it’s a cunning plan to try and get Apple users to take a look at a new platform. Whatever the manufacturer’s motivations, this odd promotion has certainly grabbed our attention.

oneplus-iphone-case oneplus-x-case-invite

Source: OnePlus

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!