Are we getting a little too comfortable with pornography these days? After all, we do have access to it with a few taps on glass. Furthermore, the instant socialization and crowdfunding of user-generated pornography has made nude selfie trading normal. But in terms of putting a number to all this triple-X, how much is there?
One porn industry analyst estimates that there could be between one and five million porn sites on the web.
A Juniper Research report from a few months ago says that by year’s end, more than 136 billion videos will have crossed eyeballs in 2015. It forecasts 193 billion videos to be viewed in 2020.
On the revenues side, mobile subscriptions to camshow sites will increase for the next few years, but will decline as more appealing free content appears (we’ll get to that near the end of our story).
Oddly enough, augmented reality is mentioned as a growth sector, though with a “niche user base.”
On a big picture scale, the number of videos from porn sites being watched at a given time is more than the views on Netflix, YouTube and Amazon streaming services combined.
Pornhub has been a perennial member of the five most trafficked porn sites and it has had the wherewithal to maintain a research and analysis team. We’ve compiled data from several of its reports from the past year regarding the mobile side of Pornhub.
[table]
Smartphone traffic,Desktop traffic,Tablet traffic
45% (2014),44% (2014),10% (2014)
[/table][table]
Traffic parameters,Android,iOS,Other
9/2010,3%,9%,88%*
9/2015,32%,31%,37%*
All of 2013,45%,42%,13%
All of 2014,50%,40%,10%
9/2015,48%,46%,6%
Visit length,10m 6s,8m 40s,11m 6s
Most popular country,Poland,Australia,India
Most popular US state,South Carolina,Vermont,N/A
% of women,25.3%,25.9%,23.6%
Age 18-34 in 9/2015,66%,67%,N/A
[/table]
- *includes desktop traffic
Sexual exploits on the internet have also lead to financial exploits via technological innovation. This was the case back during the Great Recession when PornHub’s parent company, MindGeek (formerly Mansef and Manwin), bought eight of the top ten trafficked porn sites. It was able to garner massive ad revenue from pirating high-budget videos and then turn that cash around to stalk buyouts of the very sites that produced those videos.
That’s partly how Pornhub was able to garner nearly 79 billion video views last year. Consider that just last year Pornhub removed a viewing cap for its mobile site and it was the first year that mobile traffic beat out desktop traffic.
T-Mobile CEO John Legere announced he would just as well welcome porn companies onto the network’s new “Binge On” unlimited streaming service. The technicalities of how that would work out — porn apps are banned on both major app stores for iOS and Android — would need to be worked out, though.
Mobile porn production and consumption have become such easy and cheap tasks that your next cabbie might be taking “breaks” between pickups — check out our via link for a bit on that. But it’s important to keep watch of how the smartphone can easily spin the porn industry’s profit models on their heads with tectonic plates moving into tremor position once again.
We don’t know how “freer” porn will work out for the lot of us.
Source: Juniper Research, Marketplace (podcast, segment starts at 18:15), Pornhub Insights [SFW] (1, 2, 3, 4), The Verge
Via: Tech Insider