Oculus Rift consumer edition confirmed to cost more than $350
After experimenting for several years with so-called “development kits”, virtual reality pioneer Oculus is at last ready to move the Rift headset to mass-production stages. We’ve known this for a while, but company founder Palmer Luckey is only now starting to spill the beans on prospective retail value.
Of course, we’re still a few months away from Rift’s planned Q1 2016 commercial rollout, so the pricing details aren’t spelled out just yet. Last-minute tweaks to the advanced custom hardware of the VR head-mounted display could influence the hike or shrinkage of the tariff currently targeted, but either way, you should gear up to pay north of $350.
$351? $399? $450 or more? Hard to say, though Luckey seems to support one of the former figures, confessing the $350 “ballpark” may ultimately be achieved. The reason Oculus aims to charge you a little more than previously expected (or hoped) is simple. In the inventor’s own words, “we need to put a stake in the ground and say: this is the best possible experience that we were able to make.”
Ergo, no compromises will be made in the name of affordability, and everything from the “hardest to manufacture lenses” to optimized displays produced by Samsung, and the tracking system should be state-of-the-art.
Alas, the precise release date remains somewhat up in the air, and Oculus looks intent to keep a tight light on many of the “new technologies added beyond what existed in the DK1 and DK2 days.” And yes, we know the ultra-low-cost Samsung and Oculus-manufactured Gear VR is beginning to appear irresistible, but a bit of patience could go a long way.