Will we ever see a real Nokia phone again?
The Nokia Lumia is a thing of the past; earlier this week, we saw Microsoft introduce the latest Lumia model, but this is no straight-up Nokia model as we’ve known and loved these past few years, firmly arriving with the branding “Microsoft Lumia 535.” This trend is absolutely one we expect to see Microsoft continue with, so what does that mean for any hope of seeing another Nokia smartphone one day? Well, its deal with Microsoft allows Nokia to once again start releasing handsets under the Nokia name beginning in 2016, but will it? The company’s been talking about its future plans at its Nokia Capital Markets Day 2014 event this week, and what it had to share doesn’t bode well for anyone hoping to buy a new Nokia phone a couple years down the road.
Nokia makes its clear that even once 2016 rolls around, it’s “not looking to a direct consumer return to handsets per se,” and instead might think about licensing the Nokia name to other manufacturers. While Nokia-designed phones may stay extinct, the company says the Nokia “brand will return to the consumer world.”
Even still, we’re not talking full-on smartphones here, and even these Nokia-in-name-only handsets would likely be low-to-mid-range devices; a bit of an ignoble end to a once widely acclaimed brand. While we’ll be sad to see it relegated to such status, it’s still somewhat comforting to know that the Nokia name will continue to be associated with phones in one form or another.