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You probably haven’t heard of NOA smartphones before, but you should have. This Croatian company sells affordable, premium-looking, feature-packed, mid-range handsets in Croatia and several other eastern European countries. These phones typically pack Mediatek chipsets, feature reasonably clean Android builds, and come with excellent customer support. NOA launched 3 new devices at Mobile World Congress 2018, the N10, N7, and N1.

The NOA N10 was unveiled just a day before the ASUS ZenFone 5/5z, making it (technically) the first Android phone to be unveiled with a trapezoidal iPhone X-like notch in the display. Unfortunately, while ASUS let show attendees handle the ZenFone 5, NOA kept the N10 behind glass. I convinced them to remove the glass cover for photos, but consider this more of a NOA N10 eyes-on.

Obviously, the screen’s the darling of the show here. It’s a 6.18-inch AUO 1080p panel, likely IPS, with an 18:9 aspect ratio and rounded corners. Interestingly, the ZenFone 5/5z and NOA N10 have more than the notch in common. The display on both handsets doesn’t actually cover the entire screen, leaving a vestigial bezel “chin” at the bottom. It’s rather puzzling and somewhat disappointing, honestly.

Design-wise, the N10 is basically an aluminum and glass sandwich, but it cranks things up a notch (haha) with a ceramic back panel. Fancy. It’s powered by a Mediatek Helio P23 (MT 6763) 2.3GHz octa-core processor and equipped with 4GB of RAM and 64GB of build-in storage, expandable via microSD. This is a dual-SIM, dual-standby 4G LTE phone running Android 8.0, with a 3600mAh battery under the hood, and DTS audio to keep things rocking.

On the camera front, the N10 packs three 16MP shooters, including two rear Sony IMX 499 sensors that enable portrait mode plus an oversampling feature that captures images up to 80MP. The 16MP selfie camera supports face unlock to complement the back-mounted fingerprint sensor. There’s no sign of a headphone jack, but the handset comes with a USB Type-C connector.

The N10 is shaping up to be a pretty cool mid-range phone that will be even more interesting when it launches for about €300 (US $369) later this year. It’s definitely a handset worth keeping an eye on if you live in one of NOA’s eastern European markets, so stay tuned.

Don’t miss the rest of our MWC 2018 coverage!




Myriam Joire (tnkgrl) was born wearing combat boots and holding a keyboard; moments later she picked up a soldering iron. She’s been stomping, typing and hacking ever since. After spending years being a code-monkey in the video game industry, she joined Engadget as Senior Mobile Editor and later Pebble as Chief Evangelist. Today she advises startups on product/media strategy, hosts the weekly Mobile Tech Podcast, and writes for Pocket Now and other major publications. She’s based in San Francisco if you’d like to invite her to an event or product launch.

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