Ever since the beginning of the Nexus project, and the birth of Nexus phones, one of the direct effects of Google teaming up with a certain OEM (or maybe also part of the reason behind the move) was/is to offer some sort of support, to bring the manufacturer into the spotlight; to “show some love”, if you will. Of course, such an exposure and official backing/promotion from Google resulted in increased sales figures for said manufacturer, and not only for its Nexus device, but for others in its portfolio too.
The Huawei-made Nexus 6P will help the company reach its goal of shipping 100 million smartphones in 2015, claims a recent report. Nexus 6P sales will, combined with those of the Huawei P8 and Honor 6, contribute to reaching that target, claim unnamed “industry sources”.
Huawei has managed to ship 48.2 million smartphones in the first half of 2015, and, with the Nexus 6P present in the second half of the year, this might turn out to be a reachable target. Five million Huawei Mate 7, six million Huawei P7, over five million Honor 6 devices were sold in the first half of the year, among others, but with the Nexus 6P, Huawei will manage to get more traction and brand recognition on important markets, such as the US.
Globally, Huawei was the third largest smartphone vendor, according to Gartner, in the second quarter of 2015. With its 7.8% market share, it snatched the third spot after Samsung (22%) and Apple (14.6%). In China, the global leaders fell behind Huawei who ranked second with its 15.7%, behind leader Xiaomi and its own 15.9%, according to Canalys.