BlackBerry’s next Android handset should still be higher-end, but maybe with more mid-range pricing
BlackBerry posted some promising financial figures today, and while we’re still in the early days of Priv availability, there are at least some signs that things could be about to start looking up for the company. Following the release of that data, BlackBerry CEO John Chen has been talking a little about the company’s strategy going forward, and in an interview he briefly touched on a topic that we’re very curious to learn more about: possible plans for a second Android-powered phone.
We’ve already heard sentiments from BlackBerry execs that the company would likely continue with additional Android phones, and Chen’s comments today largely back that up. BlackBerry will be looking carefully at how Priv sales perform over the next three or four months before deciding exactly what it wants to do for a follow-up.
Assuming the Priv continues to be well received over that time span, BlackBerry’s likely to go with another Android on the higher end of the spectrum, but Chen does concede that this next phone could fall a little bit closer to the mid-range.
Considering that one of our biggest problems with the Priv was a premium price tag that just didn’t feel fully justified by the phone we got for that money, a new BlackBerry Android that dials things back just a tad – especially if that means shaving $150 or more off its sticker price – could go a long, long way towards attracting shoppers.
Could this hardware be the so-called Vienna we’ve been checking out evidence for? That hardware’s certainly been learning towards higher-end components, but it sounds like BlackBerry’s yet to come to a final decision about just what it wants its next Android phone to offer.