App discovery can make or break a platform, whether mobile or desktop, and the best operating system in the world won’t do your users much good if they find themselves struggling to get the software they want. While part of that issue is simply making the right apps available in the first place, how these apps are presented to users can be just as critical: are apps being displayed in an attractive manner, encouraging users to give them a shot, and are the right tools available to convert casual app-browsing into actual downloads? Microsoft’s reportedly considering some tweaks to the Windows Store that aim to address these issues, and we could see them debut as soon as this summer with the arrival of the Windows 10 Anniversary Update.
With big background banners catching users’ eyes, the change is rightfully being compared to the look Android users are familiar with on the Google Play Store. The sort of layout depicted above isn’t necessarily final, but represents the look Microsoft’s currently considering.
Beyond sprucing up individual listings, we hear that Microsoft is looking to change the way it displays apps in general, highlighting new discovery tools and placing a renewed focus on high-profile featured apps.
More changes could be coming between now and when the Anniversary Update finally arrives, but this is all we’ve heard for the time being. The new look for the Windows Store should deploy both on the desktop and on Windows 10 Mobile smartphones.