While Motorola is trying something new with the Moto X this year, splitting the phone into the Moto X Style phablet flagship and the more dialed-back Moto X Play, the new Moto G is very much a refresh of last year’s model. That’s not to diminish what Motorola did here, and instead of forcing the phone to go in an untested new direction, the manufacturer saw itself returning to what’s worked in the past. Today at Motorola’s launch event in New York, we checked-in with this affordable new Android to see just how everything came together for the third-gen Moto G.

Screen and processor choice aren’t a huge departure from last year’s Moto G, as the phone returns with a five-inch 720p screen and a Snapdragon 400-class SoC – this time the 410. Instead, the bigger improvements can be found elsewhere, like the move to a 13MP camera (not to mention a 5MP front-facer), the phone’s waterproof body, and the greater variety of customization options.

Those custom options don’t just mean a proper spot in the Moto Maker for shoppers to deck the Moto G out in their choice of colors; we also see the arrival of an option for extra RAM, doubling system capacity to 2GB for the 16GB storage model. Without forgetting the phone it is, the new Moto G appears to greatly improve on the number of choices available to consumers. And that it does so without seeing a price bump is all the more remarkable. Watch on to see what we though while giving the phone our first once-over in person.

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