In spite of ever-increasing competition from Chinese brands that don’t seem to care about profits at all, Motorola Moto Gs remain the gold standard of Android affordability stateside, offering a bang for buck like no other household name in the mobile business.

But while Huawei, Xiaomi or Meizu continue to be viewed with skepticism by American audiences, having difficulty getting carriers or retailers on their side too, BLU Products very swiftly boosted its awareness of late, enjoying Amazon’s support and scoring points for its Miami roots also.

As such, you shouldn’t be surprised to hear BLU directly targets the third-gen Moto G with its Life One X promotion, claiming the 5.2-incher “outperforms” its slightly smaller rival “in every category.” Any hard evidence backing the bold statement? Actually, yes, though you may have trouble taking synthetic benchmark comparisons as reliable real-life speed indicators.

Looking at the spec sheet of the 2016 BLU Life One X (a device of the same name saw daylight back in 2014), we can at least conclude the Moto G 2015 has some strong competition. This bad boy’s display is not only larger, but higher-res as well, at 1,920 x 1,080 pixels, or Full HD.

Then you have a respectable-sounding 64-bit octa-core MediaTek MT6753 processor, 2GB RAM as standard, 13 and 5MP cameras, 4G LTE connectivity, 16GB expandable storage space, 2,900 mAh battery juice, and pre-loaded Android 5.1 Lollipop software, with an OTA Marshmallow update scheduled for Q1.

Somehow, the Life One X looks more robust and stylish than the G, with an aircraft grade aluminum construction and leather textured back, while tipping the scales at just 141 grams and measuring 8.6mm thin. It even comes with gratis stereo headphones and a leather flip view case at a grand total of $100 until December 12, at 12 AM EST. Afterwards, it’ll cost $150, which still sounds like a steal, undercutting the price of the 1GB RAM/8GB ROM Moto G 2015 configuration by close to 30 bucks.

Sources: Amazon, PR Newswire

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