Did you happen to catch that latest iPhone SE commercial starring Neil Patrick Harris on TV last night? No? Well, it might be because Apple is yet to put together a star-studded publicity stunt for its newest 4-incher, instead continuing to invest the big advertising bucks in keeping the aging iPhone 6s in the limelight.
NPH pops up for a few seconds in one of two new 6s adverts, awarding… a trophy of sorts to a teenage girl/amateur filmmaker for a home video about… onions. The micro-budget production becomes an instant mainstream hit, which is totally believable, with viewers left in awe of a “visual tour de force” that “changes the rules of cinema” by showing the vegetable at a “molecular level.”
It’s all unusually silly for Apple, and the one celebrity cameo can’t save the commercial from striking us as bizarre and perhaps a little desperate for attention. But you’re bound to remember the iPhone 6s shoots amazing videos with its 4K-capable 12MP camera, and that’s all that counts.
Well, unless you also check out the “Fingerprint” ad, which is shorter, punchier, simpler, funnier, and was probably cheaper to produce too. It brilliantly gets its point across as well, specifically that you can do loads of cool things with the Touch ID sensor embedded into the home button of the iPhone 6s.
Keep it simple, Apple, and you may even find a solid marketing angle for the overpriced iPhone SE… eventually.