Whoever’s in charge of business cards at Apple is in for a busy day today, with the company announcing some high-level executive reshuffling, handing out a bunch of promotions and formally naming Jeff Williams as Apple’s latest chief operating officer.
Handing Williams the COO reins may be the most significant shift among today’s promotions, moving him up from is role as senior vice president of operations, but he’s hardly alone in taking on new responsibilities.
Phil Schiller will see his position expand to now include control over the App Store, where he’ll use his experience with Apple marketing to help the company’s software library mature as it looks to serve user needs on the desktop, in smartphones, and now on the wrist and in the living room.
Johny Srouji has long been a key player in Apple’s hardware operations – especially in terms of its in-house A-series SoCs – and he’s now stepping up from his VP role to act as SVP for Hardware Technologies.
In addition to these in-house promotions, Apple’s taking on Tor Myhren from Grey Group, and he’ll now find himself serving as Apple’s new vice president of Marketing Communication.