As if the title didn’t hook enough bait, people aren’t buying the phones we’re looking at.
Kantar Worldpanel posted a comprehensive review of some of the major trends going on in the smartphone markets these days — specifically, the US, EU’s biggest five economies and urbanized China. We’ll zoom in first to the brand preference figures.
Of course, Apple and Samsung rule the board in some way. The EU5 have Samsung square on top at 37 percent while Apple is at 29 percent. China’s top three come in descending order to Apple, Huawei and Samsung. Meantime, 40 percent of American buyers prefer an iPhone while 35 percent would choose Samsung. That number three we mentioned at the top, Motorola? It gets 6 percent mindshare, just above LG’s 5 percent.
It’s an important point to thread in with the matter of price: price matters to manufacturers as the higher the retail mark-up, the greater the margins it may harvest. The US seems ripest for smartphones costing more than $500 as they comprised 48 percent of all smartphone sales last year, but the sector’s growth over 2014 slowed to 9 percent. High-end phones made up 27 percent of sales in the EU5 in 2015, but growth stood at only 6 percent.
While it’s not in a very powerful number three position, Motorola still may find its trend cutting helpful these days as the major manufacturers continue flaunting expensive flagships, sales of which may be hitting a ceiling soon, by underpricing its Moto X 2015. That’s an appeal to those still clinging to cheaper feature phones: while US mobile penetration is at 91 percent, smartphone ownership stands at 65 percent. In Germany, smartphone buyers spent €276 on average while feature phone buyers charged €57 on checkout.