The original Moto X arrived back in 2013 as a very solid offering that helped define the new Motorola lineup going forward, but for as much as we liked the smartphone overall, its camera just wasn’t up to snuff. So when 2014 rolled around and we got to check out the new Moto X, we had high expectations that Motorola might have learned from its mistakes – and we still got a camera that left us wanting. For the past week or so now we’ve been inundated by leaks and rumors about an upcoming third-gen Moto X; will Motorola finally get the camera right? There’s cause to be hopeful, as a Motorola exec takes to social media to insist that camera performance is one of the company’s top priorities.
In a Twitter question-and-answer session, Motorola CMO Adrienne Hayes responds to several tweets about cameras. Asked about camera performance on upcoming models, she admits “we know we need to improve here” and claims the company is ready to “bring it.”
Another user asks about whether Motorola will be introducing advanced manual camera controls, and Hayes replies that not only will Motorola be doing as much, but we can expect to see such a thing sometime this year – suggesting that the new Moto X could indeed benefit from this heightened camera effort.
Given the last two models, this may be something we’ll need to see to believe, but it sounds like there’s reason to be optimistic.