Lenovo CEO confident Motorola can make money, but admits not having “an effective plan yet”

Reacting to yesterday’s news of Lenovo’s acquisition of Motorola’s smartphone business from Google has felt a bit like going through our own five stages of grief. We’ve had shock, confusion, rationalization, and maybe even acceptance. In the time that’s followed we’ve learned some more specifics of the arrangement, like what it would mean for Motorola’s modular Project Ara design, and now we have the opportunity to get some answers straight form the horse’s mouth, as a couple Lenovo execs sat down with The Wall Street Journal to discuss the purchase.

Once again, Lenovo delivers assurances that the Motorola brand itself isn’t going away, and the company very much intends to deliver new Motorola phones. The ultimate branding isn’t a done deal, but it may be something like “Motorola by Lenovo.”

The company also faced some tough questions about Motorola’s potential for profitability – or rather, the inability so far of Google to turn its fortunes around. Chief Executive Yang Yuanqing (above) explains that while Lenovo does not yet have a specific business plan in mind for how Motorola might find profitability, it’s nevertheless confident, and intends to grow Motorola into a bigger player than it has been thus far.

Source: The Wall Street Journal
Via: BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!