Motorola gives its branding a little tweak, emphasizes Google ownership

Yesterday, we looked at some ad pitches prepared for Motorola, talking about them in the context of the Moto X. While we ultimately didn’t feel that they revealed much about the smartphone, they did suggest that Motorola might be looking into ideas for reinventing its brand a little. Today, that sentiment seems like it could be right on the money, as we get news of new design for the company’s logo.

Instead of the bold, red M and aggressive, all-caps name, the new logo is positively restrained. The company name drops down into lower-case letters, loses its bold and italic formatting, and now gets followed by that “a Google company” note, reminding us of last year’s acquisition.

A couple versions of the new look have surfaced, including the rainbow version above and the solid purple seen below.

The most significant part of this change is that increased focus on Motorola’s connection to Google. We’ve been talking a lot about Google’s influence on phone designs, and how we’re only about to start seeing the fruits of that relationship; modifying Motorola branding like this feels like a nice first step towards preparing the public for that wave of Google-inspired designs.


Source: Droid-life, The Verge

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!