Lenovo completes Motorola acquisition
When we first caught wind of the news, we nearly didn’t believe it: how could Lenovo purchase Motorola? This was a company that Google had only just taken under its wing, and following the strong reception of models like the Moto X and Moto G, we were feeling extremely optimistic about what might be possible from a Google-owned Motorola. But then on one cold day in late January the rumor landed that a deal to sell control of Motorola to Lenovo was in the late stages of negotiation, and just hours later Google made it official: Lenovo was buying Motorola – Motorola Mobility, if we’re splitting hairs. Today, nine months later, that action becomes a done deal, with Motorola announcing its formal new home as a Lenovo company.
Just as we’ve heard before, there are no plans to shutter the Motorola brand and absorb its resources into Lenovo; instead, Motorola will continue on as a wholly owned subsidiary of Lenovo, still operating out of Chicago, and continuing to deliver both Moto-series and Droid-branded smartphones.
The company further makes clear that it has no intention of drastically changing the type of smartphone experience it delivers, emphasizing that the minimally skinned, nearly pure Android look for its phones will continue, as will its dedication to delivering speedy platform updates.
Just like when Google first bought Motorola, we’re likely looking at a lengthy period now where even new Motorola models represent projects largely developed under the manufacturer’s previous ownership. In time, though, hopefully we’ll get a better sense for the full extent to which Lenovo ends up influencing Motorola’s direction with its smart device lineup.