Most new device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.

Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.

For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few months later, because everyone’s already focused on the next big deal coming down the pipe.

So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.

There’s a lot about the new Moto X that hasn’t changed over the past four months. For one thing, the price has stayed the same, which is to say it’s still very reasonable. The Moto X Pure Edition ranges from $399 to $525 depending on what features and materials you choose, and the array of color and finish combinations is still broader than anything the competition’s offering. The specs are still competitive; the screen size is still on the high side; and the 74-minute charge time from empty to full is still awesome.

But not everything that’s happened since September has been to Motorola’s benefit. The company’s reputation for long-term support has suffered with the announcement that US carrier versions of last year’s Moto X won’t get a Marshmallow update; while the newer Moto X should fare far better given its unlocked nature, that’s still concerning. Also, the past few months have brought some tough competition in the “value flagship” segment: the excellent Nexus 6P is just a hundred bucks more than the Moto X, while the beautiful OnePlus X is $150 cheaper (albeit thanks to some big sacrifices). And while the Nexus 5X doesn’t look or feel as good as either of those, at $299 it certainly deserves a mention. Android phones are only getting more affordable, making it harder for the Moto X to stand out.

So should you still consider the Moto X Pure Edition as we march in to 2016? Are the Moto software features and class-leading hardware customizations still enough to earn this smartphone a Buy rating as we face down the coming flagship season? There’s only one way to find out: check out our Moto X Pure Edition review (2016 edition) below, and afterward be sure to go back to our original review to see how far the device has (or hasn’t) come!

Moto X Pure Edition Review February 2016: After The Buzz

Click here to watch on YouTube!

Moto X Pure Edition Review September 2015

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