So far, April’s been a month that for Motorola has been punctuated both by leaks of new hardware, and the arrival of deals for some of the company’s existing offerings. And while we look forward to learning a lot more about this next generation of Moto handsets, picking up new designs with prominent fingerprint scanners (or without), today the latest development finds itself in that “deals” category, as Motorola reveals a temporary price break for the Moto X Pure Edition.
For the next couple weeks, through May 2, shoppers visiting Motorola’s site have the option to take home the Moto X Pure Edition for $50 off its standard pricing, bringing things down as low as $350. Granted, the 2015 handset is facing some steep new competition in terms of this year’s new crop of Android flagships, but Motorola’s definitely got them beat on price, and we shouldn’t underestimate just how strong of a draw the customization angle to Motorola’s Moto Maker program stands to be; do you want to get an HTC 10 or Galaxy S7 that looks like the new phones everyone else is picking up, or configure a handset with a look that’s all its own?
Then again, could the smarter play be waiting a few months and picking up the next generation Moto X, with its own new Moto Maker options? We can’t tell you what to do, and there’s no saying whether or not even steeper Moto X Pure Edition discounts might be right around the corner, but for the moment this could still be one deal well worth your consideration.