“Moto X is alive and well” statement doesn’t look forward
One of Evan Blass’s sources previously tipped him off to a change of brand in Motorola’s main line of smartphones: instead of Moto X, the next product in the line would be Moto Z. That’s instead of and not in addition to.
Motorola press representatives have been tackling questions about the Moto X brand and someone got back to Android Police with the following:
Moto X is alive and well. In fact, Moto X Force [Edit: it was launched on October 29, 2015] recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods.
It’s definitely understandable to bifurcate the company’s high-end offerings between a conventional smartphone experience at a just-right price and the newer modular experience — one that opens the company up to even more revenue from the development of MotoMods and their following sales.
But pointing out the past in the form of the Moto X Force from late last year doesn’t tell anything about the future. We can speculate that the fact that Motorola has to insist that the Moto X brand is “alive and well” means that it will have another Moto X phone sometime soon. But with the Jonathan Adler designed Moto X Pure Editions selling for $300 and periodic discounts on the plain ones, we can’t infer anything from the statement that lets us look forward to anything.
It’s more than understandable that Lenovo sees a new, more progressive star in the Moto Z. But even if Motorola is playing its poker cards as it’s supposed to, Schrodinger’s Moto X 2016 is just nagging at us.