In a game like Pokemon GO, where the GPS is blaring its location out constantly and the screen and the camera and the GPU and everything is going crazy and hot and tiring and ugh — yeah, batteries be runnin’ out. Fast.
That’s why people bought 1.2 million portable batteries for their phones in the two weeks since the game’s launch, according to The NPD Group. Okay, technically since a few days after the debut, on July 10. Sales pace has essentially doubled between that date and July 23.
The trend’s pretty positive overall. In the six-week period prior to Pokemon GO’s debut, sales were up by 4 percent over last year. In the one-year period ending June, the annual improvement was 35 percent.
So, if you’re still faring well after month number one of Pokemon GO, you’ve hopefully gotten down your rig: power pack in the backmost pocket with a constantly attached cable peeking out of the zipper and tucked into a bottle receptacle.
All you have to do is wait for the Pokemon GO Plus dongle and you’re set.