Pixel 2 surge bigger than iPhone X or iPhone 8 over Christmas weekend

Correction: An earlier version of this article misconstrued this data to represent changes in the share of new phones activated . Pocketnow regrets the error.

More people activated phones over the holiday weekend than usual, but the biggest beneficiaries to that boost were the Pixel 2 and Pixel 2 XL, beating out both iPhone X and iPhone 8, according to research firm Localytics.

The Pixel 2 topped the list over the weekend with 38.61 percent lift from regular network activation volume. The Pixel 2 XL followed with 31.41 percent. The iPhone X was the third-best performer with a tally of 28.72 percent. The iPhone 8 got a 17.7 percent uptick and the iPhone 8 Plus rounds off the top five positions with 13.98 percent.

The Pixel 2 XL only recorded 12 percent more activations on average during Thanksgiving.

It’s important to keep in mind that the iPhone X has led the board in raw sales numbers since its release. That said, if retailers continue to discount the Pixel 2 devices and if the iPhone X loses its luster to consumers, Google has the spoiler role potential against Apple.

Interestingly, spots six through eight on the list are all iPads — two versions of the iPad Pro aren’t a surprise here, but seeing the 5th-generation iPad is — while the Galaxy Note 8 trails with a 9.5 percent bump. The Galaxy S8 took tenth place with 2.78 percent.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.