We have confirmed a pivot in BlackBerry’s choice of software platforms. BB10 might be still in the stable, but it seems as though with a few pieces of baggage and one device already out, it seems that the Canadian OEM is ready to continue its Android drive.
Nader Henein, one of BlackBerry’s regional advisors for advanced security has said that the Priv “wouldn’t be a once-off.”
“[The license to use Android] is too expensive and it is a mass market product,” Henein said.
The partnership with Google to put forward Android products has been healthy. It started before the Priv with BlackBerry taking Android to work.
It is an open OS and Google has been extremely supportive because they have been, whether rightfully or wrongfully, accused over the years of not putting in sufficient privacy and security controls, and getting BlackBerry to put their name and reputation behind that, is a massive step for the Android ecosystem.
Henein was not willing to say that the company was in a transition phase from BB10, and that it is just trying to be “as good as your most recent product.”
BlackBerry now moves forward straddling its enterprise and security-minded audience with the mass market appeal of Android. It plans to do that just like it did for the Priv and then some.
You can’t be everything for everyone, and you shouldn’t try to be — that is a recipe for failure.