Tired of living in Fitbit and Jawbone’s shadows, 2011-founded wearable manufacturer Misfit has considerably upped the functionality ante for the second-generation Shine last fall, also finally tweaking its overused designs for the minimalistic, versatile Ray this beginning of the year.

Likely invigorated by the recent Fossil acquisition, the fitness and health specialist wastes no time in taking your money for the new “uniquely wearable” device, which will start shipping and hit physical US stores at some point in the spring.

Though priced at the same $100 as the Shine 2, the Misfit Ray looks way more rudimentary in terms of user interaction, ditching the 12 tri-color LED lights arrangement and making do with a single multicolor LED “eye” instead.

The good thing about the revamped construction is it allows the piece to easily go unnoticed, whether you choose to don it on your wrist or as a necklace. In the former use case, it’ll resemble a bracelet, not a watch, and depending on your preference or mood, it can be elegant or sporty, sensual or bold, striking or subtle, courtesy of an “elemental, interchangeable” design.

By default, the cylindrical 38 x 12mm fitness and sleep monitor comes chaperoned by a sport band and spare battery, with a leather strap available as a $20 extra. The replaceable, non-rechargeable primary cell should last you up to six months, no matter how often you work out, run, swim or cycle, and if you pair it with an Android handheld or iPhone.

There’s a 3-axis accelerometer on-board to reliably count steps, track distance covered and estimate calories burned, a vibration motor for “nuanced” alerts and notifications, and water resistance up to 50 meters. Overall, if you dig the aesthetics, you’ll probably also like the internals.

Sources: Android Central, Misfit

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