Samsung capping off Milk Video after one year, one day
It seems like mid-November is going to be the saddest time of the year for media apps. Zune services are about to cease to exist on their own. Apple Music is having a little trouble itself right now, so who knows whether or not the fall numbers will treat it right. It was around that time last year that Samsung was sued for its Milk-branded user-centric media efforts. The chaebol has been trying to get its strategy right with its Milk Music service and the live broadcast feature on its new devices.
We’re now learning that Milk Video — Samsung’s attempt at a YouTube competitor introduced November 19, 2014 — will be done with on November 20, 2015. You can tell how much coverage it got by the fact that the only other article we posted about Milk Video was on its introduction.
It didn’t help that the Milk suite catered to a Samsung device-exclusive audience in the first place. Even then, the app was only available to owners of higher-end devices. The same was true for Milk Music, but since Slacker is powering the curation service, Samsung might not need to worry about that too much. Still, the video sharing service really only featured branded content, not the user-generated stuff people also seem to like. After all, that IS where all the O.G. cat videos come front in the first place and not those freaking aggregators.
Oh well. So long, Milk Video.